“‘I joined General Electric during their early days of globalization and held varying roles in different European countries. The Internet was in its infancy stage but at the cusp of growing during the 1990’s. Facing communication and language barriers, I managed to become closer to my market and customers by manually extracting relevant content and connecting bits and pieces of knowledge into an excel spreadsheet, using it as a tool when conducting business. This strategy not only ignited me creatively, but it made me objective, and helped build my credibility with non-English speaking clients, ultimately increasing GE’s overall value as a company. Looking back at my experience, and fully recognizing that Machine Learning and NLP techniques are relatively new and still evolving, I started Nowigence because artificial intelligence can help automate the work that I did manually.”