Gerard McAvey, Director of Marketing, joined the company at the end of 2018 and currently leads the marketing and branding efforts for Nowigence. Gerard has been actively working in sales and marketing for the last 18 years, starting off as an Inside Sales Representative and working his way up to becoming a marketing leader. Working primarily in the educational publishing industry, Gerard was responsible for managing numerous product portfolios, leading many of them to the top spot when it comes to market share, generating millions of dollars in annual revenue along the way. With a strong interest in technology and social media, Gerard has presented all over the country, speaking to dozens of associations and thousands of education professionals, on the benefits of digital marketing and the importance of focusing on strong project management efforts to achieve targeted goals. Considering effective communication as one of his many strengths, Gerard finds pleasure in simplifying otherwise complicated topics, and is excited to take on AI Technology in order to showcase how it can revolutionize the way a company manages their business.