Do you have a process to record and follow the digital footprint your customers leave scattered across the web and in published and social media?
Shorter product life cycles, increased globalization, and advancements in technology play a large role in business commercial processes. Consumers are more empowered now than ever with different options and information, that the quality and meaning of each consumer interaction has become a strategic imperative.
InsightTM tracks over 50+ risk topics to aggregate, extract and analyze data in a way which provide a robust view of risk intelligence into a company’s customer base. What do they really need? And are there any major shifts in their target audience’s behavior?
One of our clients, a Fortune 500 company offering B2B financial services, has over 10,000 customers. Without Nowigence, they have no way to search, store, identify, extract and track and trace the strategies and tactics of their customers. The search for actionable news in the "News of the Day" approach is laborious and often ignored even in smaller companies with fewer customers.
We help sales & marketing professionals tackle common risks in areas like: