The idea to use secondary market research to drive mitigate critical business risks within small, medium and large businesses/conglomerates. It became evident that the massive volume of information available through syndicated news, web, blogs and social media requires specialized technology to structure it and create something useful and consumable for companies.
It was only in the second half of 2015 that the founders – Anoop Bhatia and Michael McCreary put pen to paper to draft the initial blue print. They built a core team with expertise in business and large scale, SaaS based, unstructured data management and machine learning. Product development began early 2016 with a beta version launched in August of the same year. Early beta customers, ranging from start-up companies to multi-billion conglomerates provided the support, guidance and feedback to shape our initial commercial product launched in January 2017. Since release, we have already built a strong client base from around the world.