Nowigence was founded in 2015 by Anoop Bhatia (CEO) and Michael (Mike) McCreary (CTO). Anoop worked for GE in many non-English speaking countries in Europe. With frequent changes in his job and in countries where English language skills are not a forte, he depended on gaining external market insights quickly to assert his leadership. He had a small team of people whose main tasks were to scour the web, extract and store forward-looking views from earnings’ calls, speeches, financial statements, trade journals and other sources. In doing so, his function met business plans and could foresee risks and opportunities ahead of time.
Mike is an expert in developing technical solutions for unstructured data and has worked in this field for over 20 years. Mike was associated with a group of data scientist that had successfully extracted data using artificial intelligence techniques from doctors’ reports and notes in 2015.
While Anoop and Mike had known each other for over 10 years, it was during a meeting in Sep 2015 that the two connected the above solution (content extraction from unstructured text) and the commercial business problem (lack of tracking and tracing market events) and decided to start Nowigence.